From Zero to Hero: How to Generate More Reviews on Delivery Apps
The growth of online food delivery has transformed the way people dine, and restaurants that want to stay competitive must have a strong presence on these apps. One way to establish this is by having a high number of positive reviews. Good reviews can help attract new customers and build trust with existing ones. In this article, we’ll explore the importance of good reviews on delivery apps and provide strategies for restaurants to increase their review counts.
Why Good Reviews Matter for Restaurants on Delivery Apps
Reviews have become an essential part of the restaurant business, especially on delivery apps. Good reviews help restaurants stand out from their competitors, increase their visibility on the app, and attract new customers. The more positive reviews a restaurant has, the higher the chances of being featured prominently on the app’s search results.
Moreover, reviews help customers make informed decisions about the restaurant they want to order from. Customers are more likely to choose a restaurant that has high ratings and positive reviews. In fact, a recent study found that 90% of consumers read online reviews before deciding to make a purchase, and 84% trust online reviews as much as personal recommendations.
Barriers to Getting More Good Reviews
While good reviews are critical for the success of a restaurant on a delivery app, getting them is not always easy. Many customers are reluctant to leave reviews, either because they don’t have the time or they don’t see the value in doing so. In addition, some customers may have had a bad experience with the restaurant, and they are more likely to leave a negative review than a positive one.
Another barrier to getting more good reviews is competition. There are likely many other restaurants on the app, and they are all vying for the same customers. Getting noticed among the crowd can be challenging, especially for newer or less established restaurants.
Effective Strategies to Increase Good Reviews for a Restaurant in Delivery Apps
There are several strategies that restaurants can use to increase their review counts and improve their overall ratings on delivery apps. Here are some effective tactics to consider:
- Simply ask! One of the most straightforward ways to get more reviews is by asking for them. After a customer has placed an order, include a request for a review in the follow-up email or message. Make it easy for customers by providing a direct link to the app’s review page.
- Offer Incentives: Offering incentives, such as a discount or free delivery, can be an effective way to encourage customers to leave a review. However, be sure to follow the app’s guidelines on incentivizing reviews.
- Personalize the Request: Including a personalized note in the delivery bag, thanking the customer by name, and asking them to leave a review can be a powerful way to increase review counts. The personal touch shows that the restaurant values the customer’s opinion and can help encourage them to leave a review.
- Giveaways! A happy customer is a loyal customer. Include a gift in a delivery bag, such as a drink or a desert, which would definitely leave the customer not only surprised and delighted, but also more prone to leave a positive review.
- Respond to Reviews: Responding to reviews, whether positive or negative, is crucial for maintaining a good reputation on the app. Responding shows that the restaurant cares about its customers and is willing to address any concerns they may have.
- Optimize the Restaurant’s Profile: Ensure that the restaurant’s profile is complete, accurate, and optimized for search engines. Include keywords in the restaurant’s description and use high-quality images to make the profile visually appealing.
Several restaurants have successfully increased their positive review counts on delivery apps. For example, a small pizza restaurant in New York City saw its review count increase by over 50% after it started including a personalized note in the delivery bags, asking customers to leave a review.
Another restaurant in Los Angeles used social media to promote leaving reviews on the app. They shared customer reviews on their Instagram and Facebook pages and offered a discount code for customers who left a review on the app. This strategy resulted in a significant increase in their review count.[Text Wrapping Break][Text Wrapping Break] At The Cloud, we are always experimenting with how to increase positive reviews on our online restaurant branches and we always try to leave our customers as happy as possible. One of the campaigns included free Cola bottles for each order. We delivered a huge number of boxes to each of the restaurant branches and it took only one weekend for the branches to go from a 3.9 to a 4.1 review score! Want to know more? Contact us and uncover all you restaurant possibilities!
In conclusion, good reviews are crucial for restaurants on delivery apps. They help attract new customers, build trust, and increase visibility on the app. While getting more good reviews can be challenging, restaurants can use effective strategies to encourage customers to leave reviews. By asking for reviews, offering incentives, personalizing the request, responding to reviews, and optimizing their profile, restaurants can increase their review count and improve their overall rating on delivery apps.