Tips in Optimizing your Menu to Improve Customer Experience
A lot can be said about menus aside from being just a list of dishes. It is part of your branding, service, and introduction to customers. While it may seem like simply arranging a list, it also involves a lot of engineering. There are names, prices, categories, and designs to be considered. Every detail matters. If done correctly, customer satisfaction will improve. And with it, comes great reception.
Menus need a cohesive strategy to create a complete customer experience. Because there is stiff competition in the food industry, you must stand out. And it all starts with what is on your menu.
Get creative in your names
A common dish name is brief and good. But, a creative name gets attention and craving. There are different ways to name dishes but it must align with your branding and audience.
Dish names sound more appealing by adding a distinctive tone to it. For instance, an iced coffee sounds okay. But labeling it Iced Komodo Dragon Coffee makes it sound more exquisite and intriguing.
There’s also an opportunity for you to own a dish by adding your brand name to it. Like how Mcdonald’s own McArabia Chicken and Jollibee’s Jolly Spaghetti. In doing this, the dish sounds uniquely yours with your very own flavors.
Categorize and customize
Grouping dishes into common meal occasions is easy. But consider what’s best for your customers as well. Highlighting and categorizing your popular dishes make it easy for customers to pick your bests.
Some of your most popular dishes may not be your most profitable. But it helps to promote these as well to satisfy your customers. After all, great feedback is effective advertising. So keep them up high in your menu as recommended dishes.
If you want to gain popularity among certain groups, you can add vegan or sweet tooth categories as well. Doing this makes your menu sound more considerate and appealing to certain taste buds.
Make snappy descriptions
Reading a long paragraph can throw off a lot of customers. Be detailed and less cluttered. Don’t make it sound like a shopping list of ingredients. Describe taste using appetizing words like delectable and savory. Textures with plump, juicy, and creamy. From your description alone, it must sound mouthwatering.
Keep updating your menu
Whether online or in-store, make sure that menus are up-to-date. Customers need to be wary of price changes, availability, and latest offerings so they know what to expect. If you get a lot of good feedback on a certain dish, add it to your dish recommendations. If you have a new dish, let people know so they can try it out. Stay updated to avoid misplaced orders, late feedback, and confusion in your services.